Here’s a bit of evocative writing for you, from a recent article I was reading:
“At a candidate forum in Flint, where the water is still not drinkable according to many residents, El-Sayed seemed to make a big splash.”
Describing a candidate’s success in Flint as “a big splash” is an evocative form of writing that adds a wry, comical twist. Personally I can’t get enough of this sort of thing, but a writer does have to be careful because not everyone loves puns and plays on words. Take it too far and you risk groans and eye-rolls, and to more serious minds your writing might sound cheesy and contrived.
If I have to err, though, I prefer to err on the side of evocation and humor. Writing drained of evocation and humor is generally only suited for academic papers and training manuals. In short, I’d rather my writing make a splash than to cause hardly a ripple.
P.S. Abdul El-Sayed is a fascinating progressive candidate worth following. He’s a Muslim running for governor in the swing state of Michigan.