Current Events and Scattered Scribbles
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Trademarking LOL? WTF?

Procter & Gamble, the household products company, has applied to trademark acronyms common in textspeak including “LOL” and “WTF”….

P&G board member Nelson Peltz told CNBC in March that younger consumers did not want “one size fits all” brands but products “they have an emotional attachment to”. According to the statistics portal Statista, millennials in the US are expected to increase their annual spending to $1.4tn (£1.09tn) by 2020.

From The Guardian

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