Procter & Gamble, the household products company, has applied to trademark acronyms common in textspeak including “LOL” and “WTF”….
P&G board member Nelson Peltz told CNBC in March that younger consumers did not want “one size fits all” brands but products “they have an emotional attachment to”. According to the statistics portal Statista, millennials in the US are expected to increase their annual spending to $1.4tn (£1.09tn) by 2020.
From The Guardian
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Jonathan Erdman
Writer. In the summers, I live and work in the incredible state of Alaska, in the bush community of McCarthy, as the Executive Director of the Wrangell Mountain Center. When not in McCarthy, you'll typically find me in the Santa Cruz Mountains of California, writing and working with local activists. My primary writing project right now is a novel set in remote bush Alaska, of the magical realism genre wherein an earnest and independent young woman finds a mysterious radio belonging to her grandmother, a device that has paranormal bandwidth and a disturbing ability to mess with one's mental stability.
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Jonathan Erdman, writer 
Ummmmmm.
This may be as good as time as any to apply for the one-way expedition to Mars.
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You haven’t applied yet? 😉
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I guess we need to see if they already have web sites set up to go if they get it. 🙂
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